The Singaporean economy is rapidly growing. This growth spurt has been reflected in its various industries. Singapore is a financial hub for the rest of the world and has emerged as a global cradle for startups and small-scale industries. In an effort to celebrate the country’s dynamic spirit, we present to you a list of 15 digital agencies that have been initiated in Singapore and have contributed to the country’s excellence.
Key People: Nick Marret (CEO)
This creative 4 year old has been creating quite some noise with its work. Its collaborative business model enables the formation and dilution of teams in accordance to the job at hand. The agency has its footprints stamped over Singapore, Indonesia, and Japan. Its client list flashes high profile names like Google, MTV, Clear, Closeup, Cornetto, and Ben & Jerry. CEO Nick Marret and Group CEDs—Matt Cullen, Mark Taylor, and Gary Tranter—must really be proud!
Key People: Ryan Lim (Founder & Director)
Led by founder and business director Ryan Lim, Blugrapes vows to ease all of its clients’ marketing hassles. No surprises, then, that it was shortlisted by the Marketing Magazine for the Agency of the Year award, 2014. The digital marketing agency was founded in 2009 and has won itself clients like Sony Pictures, Coca-Cola, Estee Lauder, Fanta, Nando’s, and Dulux. Originally based in Singapore, Blugrapes has recently expanded its business to Malaysia.
Key People: Sandeep Bastikar (Founder & Managing Director)
BrandNeu offers services in digital strategy, SEO, technological assistance, and web designing. A strong core team consisting of well-experienced, quality leaders has set an unwavering foundation for the agency. Since its inception in 2002 by founder Sandeep, BrandNeu has built itself an impressive list of clientele including biggies like HSBC, Star News, HP, Greywater Technologies, Himedia Laboratories, Contact Singapore, TMS Asia Pacific, Contender Asia, Dow Jones, and Holiday Inn. BrandNeu is headquartered in Singapore and has its business set in India as well.
4. Carbon Interactive
Key People: Lily Chia (Founder)
Carbon Interactive is led by Lily Chia, who also founded Atomz. This Singaporean agency offers various services like digital marketing, applications and web development, and strategy development. It boasts several major-league clients like Chanel, InterContinental Singapore, and Yamaha on its profile. Other than the multinational brands, it has also served quite a few clients from the public sector, including the National Arts Council, Singapore Exchange, National Heritage Board, and the Media Development Authority.
5. Comwerks Interactive
Key People: Neeraj Sundarajoo (CEO)
Comwerks Interactive was founded in 2002 and has recently been acquired by Wunderman, a part of WPP Worldwide. It is focused mainly on providing digital media and web solutions. The agency is led by CEO Neeraj Sundarajoo and has catered to brands like Schick, 3M Filtrete, Microsoft, Chanel, Starbucks, and eBay. It has also served public owned entities like People’s Association, Ministry of Law, and Ministry of Man Power. Initiatives like ‘Dear Mom’ and ‘Why So Kaypoh’ are also a part of its portfolio.
6. Construct Digital
Key People: Charanjit Singh (Managing Partner) and Alfred Lee (Co-founder)
Founded in 2010, Construct Digital has built itself quite a reputable client list including names like American Express, Bacardi, Bosch, ESPN, Haagen Dazs, Health Promotion Board, Intel, National Environment Agency, Pan Pacific Hotels Group, Stand Chartered, The American Club Singapore, Toshiba, Tupperware, and Yahoo. The agency partners with advertising agencies and takes care of the digital and social media execution for them. It is led by Charanjit Singh & Alfred Lee and has established its presence in Singapore and Indonesia.
7. ihub Media
Key People: George Foo, Kyle Lim, and Kenniess Wong (Founders)
ihub Media was incepted in 2002. Kyle Lim is currently CEO while George Foo is the COO. Kenniess Wong has been a part of ihub since its establishment as the regional managing director. The Singaporean digital agency has expanded its business to countries like Hong Kong, Malaysia, the Philippines, South Korea, Taiwan, and Thailand. ihub Media has a long client list rolled out, carrying names like Nivea, 313 Somerset Singapore, Chivas Regal, and Papermate.
Key People: Redicka Subrammaniam (Founder & CEO)
Interakt assists its clients in engaging their customers as well as in connecting better with their employees. It covers all aspects of digital services, from digital marketing, technology services to CRM. Redicka leads the agency as CEO. Headquartered in Singapore, Interakt has its offices sprawled across the USA, UK, and India as well. It has worked with various high profile clients like Acer, HP, HSBC, Levi’s, and Motorola.
Key People: Kevin Suryadi (Director)
Interuptive was incepted in 2008 and is led by Director Kevin Suryadi. The digital agency is an award magnet, bagging awards including The Next Big Thing award by Marketing Magazine’s Agency Of The Year 2009, and the Lotus trophy. It has also been appreciated by Adfest, Asia Interactive Awards, Creative Circle Awards, Davey Awards, and The Webby Awards. Interuptive offers 360-degree advertising services including social media management, digital marketing, email marketing, and product development. Their client list includes BBC, Dove, Singtel, Sony and more.
10. Manic Design
Key People: Jimmy Tan (Owner)
Manic Design is a design and digital agency founded in 1999. This old player is far from rusted! It continues to receive well renowned awards like Webby Award Honoree (2014), The Dieline (2013, 2014), FPO Awards (2013), and Brand New Award (2012), and has received over 25 awards and accolades in its running. The digital agency’s ripe experience in the field has also seen it serve various different industries ranging from architecture to food and beverages to travel and hospitality, including clients like Ogilvy, The Cathay Restaurant, and Amara Hotels. Manic Design is headed by Jimmy Tan.
Key People: Astrid Boulle and Pierre De Luca (Managing Directors)
Founded in 2011, this newbie digital agency has done much to impress. Mediatropy is led by managing directors Astrid Boulle and Pierre De Luca and offers online advertising, social media marketing, and mobile marketing services to its clients. The agency has assisted brands like La Meridien, Starwood Hotels and Resorts, Singapore Land Authority, Coty, and MND Singapore with their marketing and strategic planning.
12. Noisy Crayons
Key People: Stefan Lim (CEO) and Jackie Lee Choon Yau (Chairman)
A young player in the digital marketing foyer, Noisy Crayons is a digital-creative company offering its services in community engagement, media planning, digital marketing strategy, and application development. It was also finalized for the Social Media Agency of the Year award just a year after its inception. It has served clients like Parkway Parade and East Hospital, Celio, Raymon Weil, Marigold Peel Fresh, Her World, L’Oreal Paris, and Gucci in the last three years.
13. Paprika Global
Key People: Darius Chua (Director)
Paprika Global was established in 2000 and is lead by Darius Chua. It offers various services such as strategic, creative, and digital services as well as CRM. The agency has worked with brands hailing from various segments of the industry. Its portfolio includes Anthropologie, Castrol, Discovery, Siemens, Xerox, Adidas, GlaxoSmithKline, Unilever, and more.
Key People: Ai Ling Yeo (Co-founder)
Wild, the receiver of the Marketing Magazine Creative Agency of the Year 2013 “Local Hero” Award, was established in the year 2009. It is lead by Ai Ling Yeo, the Co-founder and Executive Director. This Singaporean digital agency has worked with brands like Mercedes-Benz, The Business Times, Singapore Management University, Banyan Tree, and Skin Inc.
Key People: Kenny Choo (Director)
Yoursite was established in 2010 and is led by director Kenny Choo. The agency offers its services in digital communications strategy, CRM, social media strategy, web analytics, UX Design, mobile applications, and ecommerce platforms. It has been nominated for Design Awards, Awwwards, FWA, and has been mentioned by One Page Love as well.
If you are a digital agency or a digital marketing company based in Singapore or know of one such that you would want to add to the list, do let us know. We appreciate all of your feedback and suggestions!
Note: These Singaporean digital agencies have been arranged in an alphabetical order. The list does not indicate at any rank system or hierarchy.
If you are a digital agency in Singapore and are looking to hire talent, give me a call on +91 922 221 3196 or send me a quick mail at waqar [at} sutrahr dot com.