Top 100 Startups in India to Watch in 2013

(Note: We have published an updated version of this list: Top Startups in India 2014)

When we started out in early-2008, the startup scene in India was nascent, exciting, and poised to grow exponentially. Over the last few years we have been working with multiple startups, entrepreneurs,  and have been very active in the startup ecosystem in India. We’ve now compiled a list of the top startups in India.

Top Startups in India

This list contains 100 startups to watch in 2013. Do let us know in the comments section below your thoughts on the list. In case you know about any top startups in India, just list them out.

Top 100 Startups in India


aaramshop Hybrid retail platform focused on FMCG / CPG retailing
Acceltrade High Frequency Trading Technology firm which leverages its completely in-house platform for quantitative trading
Adnear Location-based mobile advertising platform in APAC enabling powerful targeting across India, Singapore, Australia
affle Smart Media company with strategically aligned businesses
Airwoot Smart support helpdesk that uses sophisticated natural language processing techniques to enable brands engage with their customers on social media
Akosha Innovative service for Indian consumers which helps them in resolving day to day consumer complaints
Amagi Media Labs Unique mix of media and technology that merges the latest technology with the traditional broadcast media to create a new TV media adverting platform called Targeted TV ad
Appnomic Systems Appnomic is a focused IT Infrastructure Management Services company that simplifies the complexities of managing information technology (IT)
Aurus Integrated cloud based platform for video creation, management and distribution in the educational space
babajobs Leading job site for urban India’s informal sector
BigBasket India’s largest online food and grocery store
BlueStone Online store for fine jewellery and accessories
Canvera Online photography company providing mass customized printed products and e-commerce solutions to professional photographers
Capillary Cloud-based software solutions that help retailers to intelligently engage with customers through mobile, social and in-store channels
Cartrade Online automotive market for buyers and sellers of new and used vehicles
Chargebee Affordable Subscription Billing & Recurring Billing Solution for online web apps
Ciphergraph Provides secure cloud based VPN services
Citrus Payment “Payments solutions including Netbanking Credit and Debit Card Gateways”
CommonFloor India’s first real estate portal dedicated to apartments and gated communities
Crowd Analytix Predictive analytics and data mining solutions
Desicrew IT enabled service centers in rural areas
Dexetra Mobility startup that develops apps for iPhone, Android, Blackberry, Symbian and Windows Mobile One stop platform for all dog & dog related needs
DoneByNone Online-only women’s fashion store
Edusys Leading education training provider in the global market (US, UK, Australia, Canada, India, and other countries)
Eko Banking services at affordable costs to vast sections of disadvantaged and low income groups
emo2 Multi-user multi-touch interaction OS and Cloud platform
exotel Cloud telephony platform for modern Indian business.
ezetap India-based mobile payments firm
Fashionara eFashion mall that offers premium merchandise in the space of fashion and lifestyle
Freecultr Apparel etailer
FreshDesk Cloud-based help desk software that allows companies to support their customers through email, phone, website
Fundsindia India’s first online-only investment service platform that serves customers country-wide and globally
HackerRank Fun social platform for programmers to solve interesting puzzles, build quick hacks, code game bots and collaborate to solve real-world challenges
HealthKart India’s first e-health store
HelpShift First embedded support desk for native apps (Acquired) Online store to buy Baby Clothes, Baby Toys, Baby Shoes, Maternity products
Hotelogix Online property management solution on the cloud providing solutions to the small and mid sized hospitality industry
icreate Developing intelligent software that helps banks understand customers and conduct business in a better manner
idubba Helps quickly find Indian Television programs
Innoz One of the fastest growing mobile company in India
Insieve Intelligent information sharing network
Instamojo 1-click process to buy & sell your digital files like reports, code, documents, photos, templates, tutorials, music, videos etc.
iStream (Shutdown) Showcases premium video content across News, TV and Movie categories online for the Indian audience worldwide
Kayako Developer and vendor of proprietary help desk and customer support software
Lenskart India’s leading online retailer on Contact lenses
LimeRoad India’s most extensive lifestyle platform for Women’s shopping
localbanya Online grocery store/supermarket that sells over 4,000 household products ranging from daily provisions,grains,packaged foods,cosmetics etc
Loylty Rewardz India’s Premier Loyalty & Relationship management company
madrat games Online and mobile Indian language learning game
MangoReader Bring books to life by making them engaging and fun using videos, animation, quizzes, maps, graphics and interactivity
Mettl Powerful online assessment platform for hiring, training, contests
MindTickle Enterprise gamification and learning platform for new employee orientation and web based training of company policies and procedures
mobme Value added services for mobile phone users and carrier grade solutions for network operators
Mobstac World’s first HTML5-enabled, mobile publishing cloud platform
Mswipe Mobile POS service provider Mswipe
Myparichay India’s Largest job search and career network on Facebook
MySmartPrice Online price comparison engine
NewsHunt Mobile application that enables leading newspapers to access on mobile phones
Nimbuzz Instant, mobile messenger & phone app for Windows PCs, Macs and mobile phones
Octane Marketing Marketing technology company that provides a state-of-the-art email SMS and web-marketing platform”
Olacabs Car rentals and cab hire services in Mumbai, India
Olx India One of the world’s biggest free online classifieds sites
Paytm India’s trusted prepaid recharge destination
Plivo Cloud based API Platform for building Voice and SMS enabled Applications
Policybazaar India’s prominent online life insurance and general insurance aggregator
Posist Online SaaS based Point of Sale solution for Restaurants
Power2SME Online platform that offers tools that enable SME’s to improve productivity & reduce procurement costs.
Practo Clinic management software solutions to help enhance the operational efficiency of dispensaries, clinics and even small hospitals
Pretty Secrets India’s leading online lingerie store featuring exclusive collections of bras, panties, nightwear, swimwear, shapewear & stockings
PropTiger Independent real estate advisor with a pan-India presence
Rechargeitnow 24×7, multi operator web based, instant pre-paid recharge station
RedQuanta New-age mystery shopping audit company
Rolocule Independent game development studio creating very realistic but simple to play console quality video games for tablets and smartphones
Saavn Ad-supported digital music service for Bollywood, Indian and regional South Asian music
Scalearc Pioneer in a new category of database infrastructure software that simplifies the way database environments are deployed
SharedCab Platform for daily commuters to sign up for airconditioned chauffeur driven pooled cabs
Sokrati India’s leading online advertising agency and Google’s largest preferred partner in India
Squeakee Location based offers and specials search engine
StayZilla Online booking & reservation portal for hotels in India
Stepout India’s #1 place to meet new people, have fun experiences and form real life relationships.
TalentSprint Professional skills development firm delivering experiential and industry-relevant training in IT and BFSI sectors
TaxiForSure Aggregator of car rentals and taxis in India
That’s Personal India’s first premium personal products e-commerce website, focusing on international and Indian legal adult products
Travelyaari Website for Bus Ticket booking using real time inventory
Unbxd Search-as-a-service platform that provides site search and analytics to ecommerce sites
United Mobile Apps Mobile / broadband / wireless technology company that focusses on Connection Management (UConnect) / Data Synchronization (USync)
Urban Ladder e-retailer of contemporary furniture for Indian consumers
Vdopia World’s largest mobile video advertising company
Visual Website Optimizer World’s easiest A/B testing tool for increasing website sales, signups, downloads and conversions
Vizury Digital marketing pioneer enabling e-commerce and online travel companies maximize the value of their digital data
Vserv Leading global mobile ad network
Vuclip World’s largest independent mobile video and media company
Webengage Push notifications, in-site targeted surveys & customer feedback management – most powerful in-site marketing tool for online business with analytics
ZipDial Engagement & analytics platform for Mobile
Zivame India’s largest online lingerie store
Zomato Website providing information related to restaurants, pubs, clubs and events at such establishments in cities of India, Sri Lanka and UAE
Zopnow Largest online hypermarket for daily household needs Online fashion shopping portal

Disclaimer: We have worked with many startups mentioned in the list, and have built teams & hired extensively for them.

Note: If you want to build a team for your startup at a marginal cost, click here.

34 Responses

  1. calories says:

    That is a really good tip particularly to those new to the
    blogosphere. Short but very accurate info… Many thanks for sharing this one.
    A must read article!

  2. prithvi says:

    I am wondering why isn’t there any financial portals? These days there is quite a boom for online Financial advisory also. is one such site which is a one stop solution for all financial needs at one place for Residents as well as Non residents. I hope this is one site which you should include in your lists.

  3. rahul says:

    Check out Really helped me for nightlife planning in mumbai and also they are moving to more cities. Should have a look and consider them.

  4. anilttaxbharo says:

    good list think you are missing one of the best startup company named djewels
    please include this into your list

  5. Nobel George says:

    An impressive list indeed. But where is ??

  6. Ranjitha Menon says:

    Hey i think you missed indiaproperty ( Have a look .

  7. Akash Verma says: is also startup in india but it is more highlighted in 2014/////

  8. Nikita Kalra says:

    Just received 200K USD investment from Blume Ventures and Angel Investors like Rajan Anandan.

  9. Hi, I would like to know what is this initiative all about
    Kaniz Fatima Mapari

  10. Anshul Garg says:

    All the CHANDNI CHOWK FOOD lovers in CONNAUGHT PLACE, this one’s for you! Make your orders now.. Enjoy :) :)


  11. […] the great response we received for our last article — list of top 100 startups in 2013, we are now back with a bang! Here is the list of startups in India to look out for in 2014 – […]

  12. RR says:

    Add .An exciting startup which gives true reviews for online shopping

  13. Manav Sharma says:

    Check out – World first local services bidding platform.. save time. save money. AgentsBids ranked 11th in top 100 startups of the world in 2013

  14. Ram Jobs says:

    even is leading local job site

  15. zoe ynotu says:

    Here is a new website for emerging fashion designers,

  16. Manav Sharma says:

    Check out . I think they are also doing very good.

  17. says:

    why you have not mentioned

  18. Here is another price comparison website, where you can search for any product sold in India. Admin, please consider also .

  19. Natasha Munjal says:

    What about

  20. Sid Harishwar says:

    You might want to add to the list. Fast growing, are present in lot of shows/exhibits and great designs for round neck tees

  21. […] times are changing. Hundreds of new-age businesses including eCommerce companies, tech startups, online media agencies, etc are coming up in Dubai, and many major corporations have setup offices […]

  22. […] Middle East is turning out to be a haven for entrepreneurs, and the region has seen many top startups and new-age companies evolve. SutraHR commenced operations in the region last year, enabling many top startups in the […]

  23. istream has closed its serive

  24. Vibhuti says:

    Have you seen – to send free party invitations and ecards…

  25. prateek says:

    Check out . I think they are also doing very good.

  26. says:

    Great list and nice work and research done behind this. Though you missed some of the good names like Flipkart, Myntra, Redbus, Labnol, Quikr, Clickindia etc.

    Local classifieds India

  27. Kamlesh Yadav says:

    Hoopos was acquired by Babyoye in April. Do update your list !!!!!

  28. Am just wondering, what is your source of enlisting these companies as top 100. Is it that they were your clients? How about others??

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