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22Feb

Signs That Show You’re Going to be Incredibly Successful

Who doesn’t want to be successful? It’s been a psychological mandate for the human brain, to want to be successful in life. Ask any kid in an elementary grade and they’d say they want to become a Banker, a Scientist, and a Doctor, basically someone who would have a sure shot chance of being successful in love. Today’s world and its competition are absolutely comparable to an unnerving rat race, where each participant cannot look beyond trying to reach the finish line. But, is being successful enough? The concept of success is treated as an extremely mediocre and mainstream one, lately and you could only make a mark for yourself with ‘extraordinary’ success.
sign of success
Like for instance, you are a Finance aspirant, looking to make it big in the field of Investment Banking. So, in order to work for top banks like JP Morgan, Goldman and Sachs, you would definitely need to be a class apart from the rest. This is the reason why you would see a number of finance professionals, especially going ahead and taking professional courses, in order to enhance their skill set and take a chance at being extraordinary at what they do. This is the reason why, institutes like Imarticus Learning are growing popular, as they are able to build professionals, with exemplary C.V’s who can make it big in the field of Finance. While one could definitely take up a course to increase their chances of becoming incredibly successful, there are certain personal attributes, which can ensure your success at any stage of life.
For instance, many businesses have been able to make amazing profits, because they had teams of employees, who were not only appreciative but also encouraging of their happiness. These teams included individuals, who encouraged each other, were well aware of their team goals and were ready to sacrifice their own personal goals, in order to achieve them. Now people like these would definitely have a clear shot at winning in life. It all boils down to whether a professional, in his personal capacity is willing to keep aside his goals, in order to support the mutual goal, such an individual would definitely be able to succeed, both professionally and personally.
Doing the same old job, for quite a long period of time can get boring, of course you’d agree. But there’s a majority of people who believe, those who seek novel experiences, usually just turn to alcohol, gambling or the likes. The need to seek new things, contrary to popular belief is a sign of success, according to experts. This is true if any professional seeking novelty is able to combine their adventurousness, with the imagination to give something back to the society, that certain individual is bound to succeed in the larger spectrum of life. Successful people as a rule don’t like to keep their personal life and professional life separate. Rather, they like to include all of their interests and hobbies into their work as well as include their near and dear ones. If you work as well as live, that’s the best way to get to extraordinary success.

20Feb

Demand for Digital Marketing will skyrocket in 2020

According to Bill Gates, “The internet is becoming a town square for the global village of tomorrow.”
Be it at home or in the office, the digital nexus is all around, just like the air we breathe. Browsing YouTube to learn a recipe you love is mainstream, so is buying home ware from Amazon. After all, this is the period of digital marketing, a term that is taking the shape of a giant wave with increasing gusto every passing second.
Given below are the top reasons why the future of digital marketing is bright and why the demand for it will skyrocket in 2020.

1. A paradigm shift in advertising

Gone are the days when advertising required one to spread the word of mouth. There was a time when pamphlets, flyers, posters, and billboards were the medium for communicating brand identity. Today, with the internet spreading its wings, things have changed. It is possible to reach millions of followers just by posting a picture on social media. And given the number of active people on the internet, things are going to only get better day by day, which brings us to the next point…

2. Increase in the number of active internet users

Just picture this: As of 2020, India is projected to have at least 445 million active internet users. Another survey conducted by the internet search provider Baidu points that there will be at least 6 billion mobile phone users by 2020. Looking at things from a global perspective, around 30% of the US population has already started using Voice Assistant speakers like Amazon Alexa and Google Home. One can literally buy anything and everything on the internet: from automobiles to appliances to clothes and cars!

3. Digital spent vs Traditional spent

Compared to traditional advertising that requires one to pay lakhs and sometimes even crores, digital advertising hardly costs INR 40 per day for posting an ad on Facebook. Low cost and high earning is a major reason why both start-ups and established businesses consult reputed digital marketing agencies in Mumbai for brand awareness. At agencies, there is no shortage of qualified people who are skilled at getting the job done and multiplying ROI.

4. Government initiatives for promoting digital

In order to give a boost to the economy and encourage transparency in operation, the government has launched programmes like Digital India. By 2020, it is estimated that at least 20 lakh jobs will be created, solely catering to the digital spectrum. These jobs are not only going to be beneficial for people living in cities but also going to empower the lives of the rural population. Thus, if you were to think whether it is worth to work at a digital marketing agency in the future, then the answer is surely yes.

5. The freedom to go global

Because all the activities cut across geographical barriers, digital marketing gives the much-wanted freedom to expand one’s business operations beyond the national borders. Many of the leading SEO companies in Mumbai already cater to the US and other markets. Digital platforms like Facebook, Twitter, Instagram, and LinkedIn reach to the audience of any corner of the world. So, given the vast opportunities and bountiful potential to exploit, digital marketing is the trend of now and future.

6. Higher engagement rate

It’s commonplace to see someone post a picture of a pizza before digging his teeth into it. Digital media allow users to connect freely with the mass which, in turn, leads to higher engagement rate. Marketing today is not only restricted to generate revenue. Rather, it is all about keeping the audience engaged and entertained through informational blogs, creative newsletters, catchy social media captions, and interesting videos. The bottom line: digital marketing rules the roost.

7. The doorway to entrepreneurship

Many start-ups in India like ScoopWhoop, OYO, LBB, and Schbang flagged their career on the digital platform. Most of the founders of successful business ventures agree that taking a digital marketing course prior to founding a business has its set of advantages. When on training, you understand the nitty-gritty of the medium and also the basic tactics of lead generation and customer acquisition. Once the skills are mastered, there’s no limit to how much your business can grow online.
These are just some of the many reasons why the demand for digital marketing will skyrocket in 2020. And if you’re still wondering whether it is time to go digital, we would advice it is high time you already did!

07Feb

All-Women Biker Clubs You Need To See If You Love Traveling

Breaking all social barriers, women biker groups are now a popular concept in India. It’s now a proven fact that it’s not a fad, these ladies are here to stay. This January witnessed a women bikers club in Mumbai welcoming India’s treasure Deepika Padukone and Hollywood star Vin Diesel at the airport, taking them by surprise. These sari-clad women on Royal Enfield Bullets generated a badass aura around them and made us all very, very proud.
In 2014, India witnessed its first woman biker to ride solo from Kanyakumari to Kashmir. Roshni Sharma was all set to make the trip at the end of June and completed her journey in a span of 19 days. Indian women are taking over the roads and establishing their presence as ones to remember.

Here are some all-women biker clubs that have been taking the world by storm:

The Bikerni

The Bikerani
One of the earliest women biker groups in India, The Bikerni was founded in 2011 by Urvashi Patole. What started out as a platform for women to come together to ride motorcycles, is now a nationwide club to empower women and be respected in the biking community with their hard work. They hold the Limca Book of World Record for being the largest all-women group to ride to Khardung-La in 2013.

Hop On Gurls

Hop On Gurls
Also formed in 2011, Hop On Gurls is a Bangalore-based women biker group. The group is exclusive to Royal Enfield cruiser enthusiasts who love the peaceful joy of riding a Bullet. Every three months this group goes on a roadtrip and helps each other out with new tips and tricks about bike riding. They’re also present in Pune and Mysore.
Also read: 40+ Best Places To Find Late Night Food In Mumbai

Biker Babez

Biker Babez
Biker Babez is a Chennai-based drag racing biker group for women. They’re breaking all barriers and norms in what is termed a man’s domain and have taken up special endurance training, racing, and motocross. They were founded in 2013 by Sindy Soundari with just two girls, and now a strong team of 10.

Biking Queens

Biking Queens
Biking Queens is a Surat-based women’s biker gang for super bikers. They started in 2015 and were founded by Sarika Mehta. Biking Queens is a large group of 45 women who participate in fests like India Bike Weeks and guide and advise newbies across India. They also go on bike tours across the country.

Lady Riders of India

Lady Riders of India
Lady Riders of India is an exclusive group of women bikers who live for speed. They were formed in 2016 and have meetups in Pune and Delhi. The women bikers club in Mumbai also has regular meetups. To be a member of this group, a 650cc plus bike of any brand is required along with experience riding 10,000 kilometers.
A notable contributor to the women’s biking world is Veenu Paliwal. She is considered the first woman biker in India to go over 300km/hr. The “Lady of Harley” was a resident of Jaipur, Rajasthan. She passed away in 2016 due to an unfortunate bike accident.
Planning a meeting in Mumbai? Mumbai Coworking offers quirky meeting rooms with a beautiful terrace lounge for business as well as get-togethers.

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