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05May
Recruitment Trends 2022

12 New Recruitment Trends 2023 in India You Need to Know

alisutraRecruitment

12 New Recruitment Trends 2023 in India You Need to Know

Latest recruitment trends 2023 are massively gaining popularity in India. Companies across India have seen 68% growth with remote working. The recruitment statistics online state that more than 95% of the companies plan to recruit shortly by adopting modern recruitment trends in India. The remaining 5% of companies are already done with hiring for the next 12 months for their current projects. Among these numbers, 10% of small-scale businesses are focused on hiring freelancers. After covid-19, the pool of candidates looking for jobs has majorly increased.

The best part is that numerous employees, irrespective of their city, are willing to compensate for the overall damage caused to businesses by being their employees due to the corona pandemic. The negative side is conducting, coordinating, and handling such a vast pool of applicants without the standard human resource tools. According to the ‘thebossmagazine,’ the following data has been revealed through in-depth research.

  • Not more than 6% of the companies think that they possess highly skilled digital experts in their existing teams.
  • The participants gave themselves a 6.85/10 rating on average for their digital recruitment skills.
  • Almost 75% of the human resource professionals said a talent shortage exists. There is the smallest pool of digitally literate people.
  • Once the candidate screening process gets automated, human discrimination decreases, candidate ranking & grading improves, the hiring process is 3x faster, and cost per hire is cut by almost 71%.
  • Almost 65% of employers feel that automation will significantly benefit screening candidates.
  • Without using the latest recruitment trends in 2023, almost 85% of employers are disappointed with their current performance management system.

 

Recruitment Trends in India

12 Recruitment Trends 2023 in India

Let’s look at the Latest Recruitment Trends for 2023 and understand what the top recruiters are doing right, which will help you make predictions for the future.

1. Data-Driven Strategy

Recruitment trends 2023 is based on a data-driven strategy. Data is everything; it helps you project the past, present, and future! Employers are continuing to hire new employees based on a data-driven approach. New trends in recruitment show that the primary emphasis lies on ‘Who to Hire’ instead of ‘What to Hire.’ They deeply analyze budgeting, data, and relevant available information to get the best workforce for their company.

Hiring managers ensure that their hiring process and essential facts, data, or reports are in complete alignment for better hiring. Various evidence shows how a data-driven strategy improves 70% to 80% of the hiring process, making it simple and effective. In addition, all the raw data and relevant information keep work from the home trend in synchronization with the changes happening due to the covid-19 pandemic.

2. Increase Workforce Analytics

Recruitment trends 2023 in India allow companies to increase workforce analytics. It will act as a supporting hand for the recruiting managers to develop effective recruitment strategies. Workforce planning is necessary to ensure that companies correctly take a hectic newborn realm, i.e., remote working. Furthermore, the entire interview process gets simplified through this measure from sourcing, accessing, interviewing and onboarding the suitable profiles.

Recent trends in recruitment show that workforce analytics gives better insight to hiring managers. They can easily access the best online portals or platforms to post jobs and the appropriate list of profiles that are best suited for a specific job role. Additionally, all such data becomes handy for further examination once the candidate is onboarding, like employee retention rate, cost per hire, offer acceptance rate, performance reviews, quality of hire, source of employment, and skill gap inspection.

3. Documentation Process

The manual documentation process consumes an enormous time and effort in hiring employers to document everything. StartupHR Toolkit documents are of top-notch quality as highly experienced HR people design them. More than 30,000 HR experts and professionals save their precious time using our toolkit. More than 6000 companies trust us as they have successfully made their documentation process simple. It includes a job description, letters, calculators, policies, Statutory compliance, etc. All the documents provided by StartupHR Toolkit are set according to the Indian government laws and standards. They have created more than 10 lac HR documents to date. In this toolkit, more than 20 safety signages and 25+ Covid-19 documents are also included, apart from basic HR templates. These documents are editable in Google Docs, MS Word, and MS Excel formats. A team of experts also helps you with customized HR templates to meet your unique organizational requirements.

4. Work From Home Opportunity

According to legit online sources, new hiring trends in 2023 show that almost 98% of employees wish to get remote work options even when the covid-19 situation improves. The primary reason is that employees prefer their safety over work. If not full-time, they like getting a job from home at least 2-3 days every week. Therefore, managers need to come forward with innovative strategies and conditions. It ensures that Work From Home trends bring joy and affectability simultaneously to every concerned person. These strategies need to be formed in a way that works for everybody where they are aware of the pros & cons of teleworking. Remote working is the future as it’s the most significant cost-saving alternative for companies.

5. Social Media Recruitment

The latest recruitment trends 2023 view social media hiring as the top hiring method. During and after the covid-19 pandemic, 90% of the population using social media like Linkedin, Facebook, Twitter, Instagram, etc., has shown an increased rate of staying online by almost 2x. Therefore, hiring managers see it as the most significant opportunity for connecting with multiple candidates. Global Recruitment trends have identified Social Media as a powerful medium to attract the right crowd. In addition, it helps in building the brand and the employee value proposition.

Moreover, you can always post about some random fun activities in your company. You can also make it more fascinating by posting employee stories and achievements to boost their morale. Looking into all this, 70% of the right talent will get excited to join your organization.

6. Automation and Artificial Intelligence (AI)

Artificial intelligence and automation are expected to rule the world in 2023 like never before in our tech-driven world! Latest recruitment trends show that our dependency on technology is more than 70% for accomplishing basic tasks like shopping, paying bills, entertainment, etc. So, how come the recruitment industry stays behind in using it? Although various professionals consider the upcoming technology a threat to their job roles, few consider it a blessing.

According to ‘thebossmagazine.com,’ more than 54.7% of hiring managers view it as an opportunity. Such an option allows for recruiting bright talent using innovative hiring tools. Machine learning & chatbots enhance communication by boosting the data processing speed. Nobody can deny that recruitment in the upcoming years will be 80% to 85% based on the latest AI and innovative automated hiring tools. Technology’s power makes recruiters rely mostly on virtual support to ensure a smooth hiring process.

SutraHR makes the entire recruitment process straightforward by recruiting mid to senior-level positions for IT-level and Non-IT-level profiles. All the resumes undergo a deep check, and based on this, we screen out the most eligible candidates list matching your organizational requirements. Furthermore, you also get to see the list of top applicants as we already rank them based on specific job vacancies & candidates’ expertise. The chatbot enhances the recruitment metrics like the cost of hire, quality of hire, time to hire and ensures candidates’ engagement at the same time.

7. Flexible Schedules

The most popular recruitment trend in 2023 is providing employees with flexible working schedules. Employees’ urge to get more flexible hours will continue in 2023. Work from home trend has given birth to increased demand for flexible schedules. While operating from home, committing to a 9 to 5 job gets challenging. Nobody knows the uncertain times that shall come up during covid times while working in a 9 to 5 preset stringent timings schedule. Here, skipping work for one or more hours can lead to a loss of pay for that particular hour and a full-day loss in extreme cases. Working in a flexible work environment helps human resources attend to and cope with such emergencies without losing their salary for that day. Flexibility allows employees to complete their daily tasks at their set timings. Various human resource management reports reveal that companies offering flexible work schedules attract the best talent. It also disclosed that it increases employee retention by 85% and almost doubles productivity.

8. New Recruitment Tools

The latest recruitment tools are shining more than ever in 2023! It streamlines the entire hiring process helping companies onboard the best talent. Such devices are beneficial in making the whole recruitment process simple and fast. According to one of the surveys by Glassdoor, the total time an American recruiter takes to hire an employee is approximately 24 days and $4000. Concerning this, the latest recruitment tools help lower such enormous costs. According to the source, ‘grandviewresearch.com,’ the talent management tools market is expected to grow by 13.5% in the upcoming year, primarily by 2025. It’s because of the latest technology adoption that offers world-class recruitment handling features.

According to one of the legit sources online, ‘northeastern.edu,’ 91% of the companies fail to have robust screening technology. Only 9% have such facilities to ensure the best screening process. Another legit source supporting this statement is ‘kronos.com.’ Recruitment tools comprise various beautiful features that make the overall task simple. It includes employee engagement, onboarding, employee lifecycle, custom hiring workflow, analytics, payroll management, employee file management, etc.

9. Skills-Based Hiring

According to the latest talent acquisition trends in 2023, recruitment managers will focus more on the candidates’ domain-based experience than resumes and talent acquisition-based experience. The Marketing Head & Global Chief People Officer of Tech Mahindra said, “Company’s hiring is 100% based on candidates’ skills on latest technologies like blockchain, artificial intelligence, cybersecurity, etc.

He added that almost 25.5% of women are hired in STEM – (Science, Technology, Engineering, Mathematics) relevant roles. According to Bridgen Tech’s co-founder, Piyush Raj Akhouri, – “Entire recruitment & hiring process speeds up with the candidate showcasing his/her skills in programming assignments & live case studies.”

10. Virtual Recruitment

One of India’s most time-saving and profitable recruitment trends is hiring employees virtually. With the ongoing pandemic, companies are the least focused on creating walk-ins and offline interview drives. Virtual recruitment saves a lot of cost for companies by providing the most efficient ways to screen out candidates’ profiles. More than 65% of the applicants seek hybrid work opportunities to make reasonable monthly incomes. Hiring managers are working smartly with the new hiring trend of remotely taking interviews and onboarding employees.

According to one of the research-based statistics presented by the source ‘careerbuildercommunications,’ 60% of job-seeking applicants drop out between the initial job application form filling due to the complex and time-consuming hiring process. Virtual recruitment makes the entire hiring process quick and straightforward. They can choose the most compelling profiles from a large pool of candidates who can handle multiple tasks simultaneously.

11. Employer Branding

One of the important recruitment trends of 2023 that most companies fail to follow is employer branding. We are well-versed in that any job applicant cross-checks the company’s work culture, reviews, salary package, and other facilities. Any company with a good brand name and reputation will likely get the maximum number of applicants.

According to modern recruitment trends, employers are starting to see how important it is to improve or maintain their brand image. It’s enough evidence to understand that it is essential for employers to showcase their brand image and keep it protected rightfully. It might seem general, but it plays a vital role in the long term. Companies with a lousy market image will likely lose a deserving candidate for a specific job role. Moreover, a reputed company finds collaborating with third parties or other clients easy.

12. Proactive Recruiter

If you’re a hiring manager, building proactive recruitment strategies is vital. According to the latest recruitment trends, the demand for talent is greater than the supply. Recent trends in recruitment show that recruiters have started reaching out to suitable candidates and establishing relationships even before a position becomes available. A proactive recruiter can make the overall experience of a candidate worth the time he spent with your organization. Such recruiters work on finding the right and most suitable candidate before the need is created for a specific position. After finding a pool of candidates, proactive recruiting starts working on grasping the interest, forming healthy relationships, and letting them know about their company, unlike reactive recruitment.

Such a bond improves and controls how a candidate perceives a particular brand. Furthermore, attracting the best talent ahead gets simple by using proactive strategies. The proactive recruiter designs the best system in the industry that primarily focuses on sourcing, engaging, and attracting candidates and keeping them way ahead of hiring needs.

Recruitment managers are advised to stay at the top of the recruitment trends in India to handle critical skill gaps. Revisiting the traditional approaches and finding loopholes there helps them work more innovatively than ever. Following India’s latest hiring & recruitment trends help to understand ongoing challenges, onboard the best talent, and stay ahead of the competition. It also helps job seekers better comprehend the hiring prerequisites and strategies recruitment managers use.

Conclusion

The recruitment trends discussed above save your hiring time, keeping your project cost-effective from a future perspective. The financial year 2020 and 2021 showed us that planning and forecasting are nothing but an illusion! none of the companies can resist it. SutraHR follows these recruitment trends to recruit the best candidate for your organization!

15Mar
Types of Recruitment

14 Types of Recruitment Methods You Need to Know!

alisutraRecruitment

What is Recruitment?

Recruitment is the process of finding the best candidates for a job role in your company. In Human Resource Management, the recruitment process starts with identifying the need for new employees in an organization and ends with introducing those employees into the firm. There are two types of recruitment internal and external that often inform an organization’s hiring process.

The recruitment process has several intricate tasks, like
1. Identifying and forecasting the need for human resources in an organization.
2. Advertising for a specific job role in a specific domain.
3. Conduct screening tests, interviews, etc to shortlist the candidates who apply for the position.
4. Selecting candidates in a timely and cost-effective manner.

Through the recruitment process, your company can attract top talent in any domain. This will help you to boost your company’s manpower, introduce new skill sets into a job, and train employees to fill vacant jobs in the future.

What is the Recruitment Process in HR?

Recruitment is the process of finding the right and potential talent to fill up the vacant positions in an organization. The HR sources the right candidate who has the ability, skills, and Talent that the organization needs to achieve a particular objective or the organization’s goal.

The Recruitment process involves:
Looking after the job vacancy, analyzing the market and job requirements, reviewing the received applications, shortlisting and
taking the final step of hiring the right talent.

To increase hiring efficiency, we highly recommend the HR professional team go through the following types of Recruitment methods. All these Types of Recruitment methods are proven to be the best and most effective. The following methods provide consistency to HR in the recruitment process.

14 Types of Recruitment Methods You Need to Know!

Types of Recruitment

Recruitment is one of the primary processes in your company’s HR department. When looking for job roles, your company can recruit candidates internally, or you can look for candidates externally. Is one of these strategies better than the other? The answer is NO.

Your HR department will have to analyze several factors like the job role, the position offered and the skill sets required before deciding on a recruiting method. This is crucial because choosing the right method will help your organization to reduce the wastage of time, money, and training resources.

Let’s take a look at both these types of recruitment, and understand when each of them works best for you.

Internal Recruitment

Internal recruitment is a process where your company internally hires candidates for new job roles. Essentially, whenever a new position opens up, your HR team looks at a list of your current employees, to try and fill the vacant position.

Internal recruitment is preferred by many companies because it has many benefits. First, this strategy doesn’t need your HR department to start from scratch. You already have a list of your existing employees, their skill sets, their performance measures, etc. This makes internal recruiting simple, yet efficient. Secondly, it is a major motivating factor for your employees, because they get to move on to higher job roles and get better opportunities.

Even then, there are many sub-types of recruitment by which a candidate is hired internally. Let’s take a look at some of them-

1. Transfers

A transfer is shifting an employee internally within your company for the same job role. In essence, your employee’s designation, salary, and skill requirements remain the same.

For instance, if your company’s center in New York is working on a big technical project. In this case, your HR department might decide to transfer a few technical associates from other branches to your New York center, to make up for the manpower required.

2. Promotions

Promotion is the process of upgrading your employee’s status. This upgrade influences your employee’s job role, responsibilities, salary, perks as well as leadership. Promotion is one of the most common forms of internal recruitment, and most higher job positions are filled by this process.

For instance, an associate might be promoted to a senior position, after a few years of dedicated service in your organization

3. Re-Employment

Re-employment is a process, where your HR department may decide to call back ex-employees, to fill new vacant job roles. Re-employment is effective, because your existing employees understand your company culture, and are well versed with their job role.

For instance, say person A left your company to pursue higher education in his/her field. Your HR department may decide to re-employee person A, who will bring in a fresh perspective to your company’s job role.

4. Internships

Internships are short-term job roles, where your company hires candidates to assist in various duties. Internal recruitment for internships happens usually via referrals. An intern is an entry-level candidate who assists your company and works closely with different teams.

For instance, various companies offer internships over summer and winter for students in colleges.

5. Internal Advertisements

Internal advertisements refer to advertising for a job role inside your organization. This job role might be open to all your employees, or employees within a specific domain. The idea is to recruit employees internally, saving on time and cost.

For instance, say your company is opening a new branch overseas, requiring similar operations as your current branch. You may advertise internally, to give the vacant jobs to internal employees, who are willing to relocate.

6. Reference

Employee reference is a process, where your company hires candidates via referrals from existing employees. Your current employees may refer their friends, relatives, or acquaintances suitable for a particular job role. Reference is encouraged, because it significantly reduces cost, and helps to find quality employees.

Though internal recruitment saves time and cost, it is not always effective. Sometimes, hiring employees externally brings a fresh perspective to your company. In addition, your existing employees may not have the skills or the experience to fill a critical vacant position

External Recruitment

External recruitment is the process of hiring candidates external to your company. Essentially, a new vacant job role is filled by a freshly hired candidate, with great aptitude for the required job.

External recruitment is more expensive and time-consuming when compared to internal recruitment. However, it is preferred because it gives your company a fresh perspective. Hiring talented individuals has tremendous long-term potential for your company. There are various types of external recruitment, some of which are explained below-

7. Advertisements

Advertisement is a process, where your company advertises for a specific job in print or electronic media. This advertisement usually has a company recruiting many candidates in a short span of time.

For instance, if your company wants to hire mass recruits for a new sales campaign, an advertisement will be highly effective.

8. Different Types of Job Portals

This is a process, where a potential employer finds employees via a third-party portal. A vacancy is announced by the employer, which is then advertised to all the potential candidates on the portal. Sometimes, the recruiter might get in touch with potential candidates.

For instance, an employer may post a vacancy for the role XYZ. The job portal then filters its database to look for suitable candidates. LinkedIn is a famous example of this method.

9. Recruitment Agency

Recruitment agencies are another effective source of external recruitment. Here, your company approaches a recruitment agency (which may be private or government-based) to hire for a specific job. Agencies like bristol online recruitment usually have an updated database of interested and qualified candidates for a job, which makes the recruitment process easier.

For instance, film and television casting agencies supply the workforce and talent for most major TV/ film productions.

10. Reference/ Recommendations

Reference and recommendation are slightly informal and intangible ways of hiring new candidates. Under this process, current employees/ associates of the company refer suitable candidates for a job. The company may then decide to conduct screenings/ interviews for these contacts, just like a regular external interview.

11. Educational Institutions

Recruitment from educational institutions is also called “campus recruitment“. Campus recruitment is a process where companies visit college/ institution campuses and hire fresh graduate students.

For instance, most companies in the technical, financial, and management sectors conduct campus recruitment drives, to fill in entry-level job roles.

12. Walk-in Institutes

This hiring process is usually followed when a company wants to hire unskilled/ semi-skilled workers for a short time. Here, the regular employee interview process is skipped. Instead, your company appoints an employee to manage, verify and hire candidates who simply walk in for interviews.

For instance, entry-level sales/ marketing jobs usually follow this process.

13. Databases

Some firms also follow the practice of maintaining their own database for hiring. In this database, data is collected from various sources, and used for finding suitable candidates quickly.

For instance, a company may consolidate data from various job portals, private agencies, exchange centers, previous applicants, and educational institutes. Maintaining this database will speed up the process of hiring.

14. Employment Exchanges

An employment exchange is a government portal. This portal is designed to bring together potential employers and employees together in one platform. Unemployment candidates register on this portal with their qualifications. Employers can then post their job requirements, and immediately find suggestions for suitable candidates.

For example, Datamatics and Ferguson are some popular employment exchange portals in India.

Conclusion

There are various types of recruitment available. No one type is best for all scenarios, and your company needs to carefully evaluate the best process. Internal recruitment is cheap, fast, and efficient, but it may lead to stagnation and slow growth of a company. External recruitment provides skills, talent, and growth, but it is tedious and expensive. Most companies strike a good balance between these 2 types of recruitment, to reap the benefits of both methods.

29Jan

Content Marketing Strategies and Tips

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Marketing – Content Marketing Strategies and Tips

Currently, 4 billion people are using the internet for their daily activities, starting from entertainment to e-commerce. At present, it is the biggest marketplace in the world. If utilized correctly, you can achieve a vast customer base irrespective of which product or services you are selling.

Although the media advertisement is a fair way to reach a potential customer, it is quite expensive and delivers limited results. Only a handful of branded companies can afford to do this for their product. But there is another way around, which can get good results with a small HR budget. Content Marketing is the millennial way by which small companies can get good marketing results, and become a successful brand quickly. Here are a few content marketing strategies and tips for your product & services.

Actionable content

Before planning the content for the page or article, you should know the goal of the content. In other words, you should know what you expect the content to deliver to the customer. For instance, do you want to educate the customers about a new product, or do you want to redirect the customers to the CTA page with the content? Before you start writing the content, ask yourself, what are you going to achieve with it? The content should fit the objective. To develop actionable content for the user, you can always take the help of CRM Software. It will help you understand the need of the consumer and create actionable content that would fulfill the proposed objective.

Exploit the void in the market

You would not believe that there is a massive void in the market about information. People want to know a lot, and there is only a limited number of reliable information available in the market. You can take benefit of this opportunity and exploit the informational void in the market. All you need to do is doing proper research about the subject. You can utilize Customer Feedback software to gather queries and write content about the relevant subject, where customers are seeking valid information.

Understand the consumer

You need to understand the consumer to create engaging content that would motivate customers to read on. Customer understanding does not stop with segregating your customer base based on demographic factors, income levels, or past purchases. What you need is an in-depth analysis of the consumer. For this task, the CRM Software is the best tool. This tool will analyze numerous variables and help you understand the needs of your customers. Delivering customer needs is lesson 101 in sustainable business growth.

Performance tracking

How to learn which type of content meets your goal and the type of content that reaches more customers than others? Performance tracking is the best self-analysis process. It helps you understand the deficiency of the content. End of the day, it makes you a better content developer and enables you to create new strategies for content marketing. Customer Feedback Software is the best content analysis tool, which lets you learn from the consumer’s opinion.

Understand the trend

The trend rules the marketing industry, and it changes faster. Therefore, as a content marketer, you need to be aware of the current trend. By using CRM software, you can always keep yourself updated about the current trend and develop your content accordingly.

Historical optimization

A historical optimization strategy is a form of rebranding. With this process, you can reutilize your old content and remarket in a fresh package. The customer feedback software lets you understand the potential of historical optimization and help you monetize from old material.

Content resonance

Just writing the content is not enough. You also need to resonance with it. Make sure you congregate the response of the users and develop follow up content for them. It is a proven way for you to develop an engaging relationship with the users. An effective CRM software can help with this task. It builds the pathway of a healthy relationship between the content developer and consumer.

Honesty

Most content strategies fail because they get busy in marketing their content blindly. In the long run, if you want to gain a better customer base with content, then keep away from clickbait strategy. They indeed give initial success, but not a reliable method. The customer feedback software helps you understand the type of content that your customers like. It is a much straightforward way to keep the public interested in your products.

Develop a personal brand

Don’t forget about your brand when you are developing the content. Make sure to build strong foothold when you create content for others. It will build the foundation of trust among your content consumers. When they trust your content, they will become loyal and repetitive visitors. CRM software helps you develop a personal brand for business.

Support your content with data

Vague and flowery content with adjectives would attract readers, but not for long. Every single sentence you put up in your site should be proveable with valid documents or links. You should always create and market your content on facts and support them with relevant data when necessary. Customers rely on numbers backed with literature links. Moreover, propagating false information is illegal and immoral. If you want to avoid any legal consequences and want to create a reliable fan base, use content with reliable information and provable metrics.

The business potential of content marketing is enormous, and the addressable market for this business is proliferating. To become a successful content marketer, you need to hone your writing skills. Write unique content for your audience and avoid plagiarism. Always give credit to the original writer or source link.

Never neglect the opinion of your content consumer. Respond to every comment positively and try to incorporate those opinions into your next content or content marketing strategy. Bringing your content to a broad base of audiences is much easier with social media sites and other platforms. However, retaining their interest in your content and the product emphasized by the content has its hardship. Using trends and current technology to create engaging content is the best way to stay profitable in this market.

Author Bio:

Kiran Bajpai works as a Marketing Associate at SoftwareSuggest. Her expertise lies in Accounting Software. Reading books is something that she can never get bored of, especially those related to politics and history.

29Jan

Use SEO to Prepare Your Instagram for Social Marketing

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Use SEO to Prepare Your Instagram for Social Marketing

The popularity of Instagram is growing exponentially. On this social networking site, people share photos to connect. If you are preparing the Instagram account of yours to promote social marketing, then you need to utilize Search Engine Optimization.

A content curator needs to master the creativity skills by using short description and photographs along with the relevant hashtags to reach to the potential audience. If your account already has decent followers, then you need to utilize Search Engine Optimization to do social marketing.

One cannot schedule their content or post according to Instagram’s desktop version. Perform social marketing with Instagram to build rapport, engagement and influence. Here are some new techniques that you can implement on your Instagram to prepare it for social marketing.

SEO Techniques for Social Marketing on Instagram

Brand’s Message: The initial step that you need to take is to align the brand’s message with your efforts. One can utilize short keywords and phrases along with relevant hashtags on the regular Instagram post. It is essential to solidify the brand message. The platform of Instagram is more about sharing photos, and hence the brand message should reach people through images.

Try to use the brand message along with the photographic content regularly on Instagram. To index the Instagram account on the relevant category, you need to use specific description and keywords relevant to the Instagram photo.

Contest: One can see that several influencers or brands carry out contests to increase the engagement of the followers. By arranging the contest, the brand will invest a very little amount but will see a rise in the number of new followers.

A contest that offers prize will help in boosting Instagram influence. It is important to ensure that the brand’s Instagram account has visually appealing content that the users will enjoy. The contest photo must be relevant and catchy so that it will compel the Instagram users to enter into the contest and share it with their friends. According to Huffpost.com, from the year 2015 to 2017, Instagram users have reached to more than 700 million and now in 2020 it has crossed one billion.

Hashtags and Keywords: For developing a social marketing strategy, everyone relies on different types of keyword planner. Make sure you are searching for the hashtags and keywords because it will help in optimizing the Instagram account. You can also use apps that will allow you to see what the other users are using on their hashtags.

The downside is that the applications won’t help in organizing the hashtags according to their relevance. So as a curator, it is your task to determine which keyword or hashtag will work optimally for your Instagram account. Do not create your hashtags unless your business is a big brand.

Instagram Business: Use Instagram business for advertising the brand’s message to increase visibility. After determining the Hashtags and key phrases that work optimally for Instagram’s social marketing now, you need to perform advertising.

After switching to the business account, you will get several options for advertising the account. You can search for metrics and target potential channels that can help in boosting the SEO without any hassle. To solidify the brand’s future, you need to keep aside some dollars and use it as an investment in the Instagram business. One can also buy Instagram followers and likes. Some companies provide organic followers and not just dead accounts.

Influencer Marketing: Content is the king and influencers are ruling the social marketing world. To push the brand’s message, you can collaborate with influencers. An influencer can be a popular blogger, celebrity or someone with a great network or large following. Find an influencer who can promote your brand and will suit the niche of your brand.

You can reach out to the influencers, and in lieu of free merchandise or fees, you can ask them to post about your brand. They will use relevant hashtags, keywords and tagging to boost your Instagram business account. Many brands have successfully utilized this option and have gained enormous reach within a short time.

Data: Different type of metrics and data determines the reach of any social media platform like Instagram. The algorithm of Instagram works differently. To end up in the search results of the user, you need to optimize the SEO.

Search engines are evolving continuously so even if your account gets indexed at a great position still you need to carry out SEO.

Conclusion

Social marketing on Instagram will become hassle-free if you know how to utilize SEO. Without SEO, all social networking websites will work but not optimally. Anyone who wants to create brand awareness or grow as a business through social media should always rely on SEO.

Little things come under the SEO, and minor changes can bring a huge leap in followers count. One can say that it is the small changes that create a big difference in SEO.

29Jan

Why are NCERT Solutions important for NEET?

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Why are NCERT Solutions important for NEET?

Are you preparing for NEET? Experts suggest that NCERT textbooks should be on your top priority while aiming for medical entrance exams like NEET and others. NCERT Solutions for higher classes are highly beneficial for students who are going to appear for their final/board exams as well as various medical competitive exams including NEET. These solutions provide in-depth knowledge and understanding of all important basic concepts covered in each chapter of NCERT Mathematics textbooks. Solving each and every question of these books could immensely help you to comprehend even the toughest concepts easily. Now you might be thinking where to get the detailed and most accurate NCERT Solutions to solve the questions? There are many websites that provide the solutions to all the subjects’ NCERT textbooks, but when it comes to academics, you must always be very careful about choosing the best amidst others.

Some subjects demand a great knowledge and a concrete understanding of the concepts that cannot be achieved by practising just a handful of questions. The Class 11 and 12 Biology NCERT Solutions are arranged in a logical and sequential manner which enables the students to refer to them with ease. NCERT Solutions for class 11 and 12 Biology and other subjects (Physics and Chemistry) are the perfect guide to help you prepare for CBSE Board exam and other competitive exams as well. Also, you will avail the benefit of downloading the FREE PDF of the NCERT solutions by Vedantu which is beneficial for students.

You only need to download class 10 maths ncert solutions PDF once with internet access and once downloaded, you can access it anytime, anywhere without even connecting to the internet. The chapter-wise NCERT Solutions for various classes will not only help you in solving the questions but also help you to strengthen your fundamentals as you will learn the stepwise approach to solve any NCERT Textbook question of class 10, 11 or 12th Biology. With this approach, you will be able to solve complex questions by breaking it down to simpler steps. You need to have good problem-solving speed for solving Biology questions of class 12 and should know the proper steps at the same time. There are a plethora of benefits that you avail by referring to NCERT textbook Solutions.

Highly Beneficial to Crack The NEET UG Exam. Some of Them Are Elucidated Below:

Advantages of Referring to NCERT Solutions

Provides an in-depth understanding of solutions to complex questions of higher classes like 10, 11, and 12 which in turn backs up in strengthening NEET concepts.

The NCERT solutions have been designed in a lucid and logical manner which ensures that you don’t face any difficulties while referring to it.

You no longer have to go through different reference books to gather important concepts and questions for competitive exams’ preparation

Subjects like Biology, Physics, and Chemistry are all about grasping the concepts promptly. You might get the right answer once or twice but the proper approach to solving questions will always grab the top position when it comes to these subjects. The NCERT Textbook solutions provide you with a concrete conceptual base for all the intricate topics entailed in class 11th and 12th syllabus. Questions from complex chapters in Biology, Physics, and Chemistry need undivided attention, and which is only possible when you have NCERT detailed Solutions handy. Our only purpose of sharing this information with you is to take your performance to the next level so that you perform exceptionally great in your Final/Board exams as well as NEET. So, what are you waiting for? Now that you have got the idea of solving questions with the help of NCERT Solutions, ramp up and start downloading the NCERT Solutions now!

25Jan
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Types Of Outdoor Faucet Cover For You To Purchase

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Summary: You are likely to get hold of so many options under the outdoor faucet cover. However, checking out the features will help you with it big time.

With the winter season over here, you have to pay special notice to the outdoor water spigots. These are mainly installed on wall of home, and can easily freeze and burst in wintertime. In case you are lucky, the body of the faucet will burst outside the home, but all too often it might rupture inside the walls of your place.

 

Even though the market houses some of the freeze-proof faucets, these products may not work properly and will freeze under certain temperatures. Even if these faucets are improperly installed that might cause a lot of trouble when winter season approaches. The water inside the faucet or the spigot will freeze with lower temperature and will finally burst and crack down the plumbing line. The only way to prevent that is by getting covers for these faucets.

 

Ways to Install The Faucet Covers:

You might have done your part of the research and came across some of the best outdoor faucet covers to give a try. But, first, you need to know how to install these faucet covers. The procedure is pretty simple and you can easily try to work on that as well.

  • For the first step, you need to place the rubber loop, which is located right inside the cover, around the body of the spigot.
  • After that, you have to position the cover right over the spigot.
  • For the last step, take time to tighten up the slide lock for holding the cover in its proper place.

Make sure to check that the cover is pretty snug and it is secured with no air gaps through which the cold winter air might circulate. In case you have any bag-styled cover, you can slip that over the faucet and then pull the drawstring tight to hold the cover in its proper place.

 

Get Down To The Features:

It is true that the market houses so many types of outdoor faucet covers. Choosing one among the lot can prove to be a difficult task but not when you have experts by your side for help. So, check out the features of the best faucet cover types and then you can get down and make a purchase accordingly.

 

  • Remember to choose an item, which is high in durability cover and also quite easy to use.
  • Make sure to aim for the one, which is easy to install and handle at the same time.
  • The product is made out of premium quality material, which will protect the outdoor faucets even in some of the extreme climate conditions.
  • Moreover, you need to focus on the sizes of these faucets too, which will ensure that you have the right fit for the covers as well.

 

Once you have gone through all the possible options, you can easily select the best faucet cover for the outdoor spigots. You can even check out with the brands selling these items and finalize on the one that seems to be the perfect option to address in here.

22Jan

What do you need to know about a DUI bail bond?

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Most of the drivers who get arrested for drunk driving have a record of doing the same. Hence, the bail amount for them is never set low. These people always need assistance with getting bail bonds. And if you don’t have a clear understanding about posting a DUI bail bond, you are bound to make mistakes. It is necessary to decide which bail bond company to join hands with affordable bail bonds to select.

If you or someone you know gets arrested for driving under the influence, you need to check the difference between DUI and OVI bail bonds. There are a few things that you need to know about the DUI bail bonds as well.

1. Check the cost

The DUI bail amount varies from one state to the other and gets determined by multiple factors. The first thing that counts is criminal history. Your track record of whether you got arrested before for any offense is essential. The other aspect comprises the bonding schedule in the location where you got charged. Just in case there was a crime during or before the arrest, the bail cost might increase. The DUI bail bond can vary between or from $500 and $10,000. However, if it falls under felony DUI, then the charge can increase to $50,000. If there is a record, then the cost of getting you free from jail will be high.

 

2. Search for bail bonds in your region

When you are in prison, you will get a list of bail bond agents in your area to help you get free from jail. However, before you decide to join hands, ensure that your family members conduct research about this, and connect with people who faced the same before. If you don’t know which bail bond agent to join hands with, it’s a smart decision to abide by someone’s reference. It would help if you looked through the evil people who parade themselves as bail bond agents. They might take money from you and not provide you with an update about the court attendance and put you into more trouble.

 

3. Post the bail from jail

When you get a bail bond agent from your region, it makes the process effective. You can even post your bail by yourself, despite it being slightly challenging. First, you need to connect with a friend or a family member to obtain a DUI bond. Did you have money with you while getting arrested?If yes, you can place the cash into “an inmate trust account” and pay for the bond from there. And if there was a credit card in your belongings, you can also use that to pay your bail bond.

 

Do you think you don’t have enough money? If yes, you can petition the court via your lawyer to reduce the bail bond amount. When the court considers the right reasons, it can minimize the cost. And if that doesn’t work in your favor, you will have to search for a bail bond agent to help you.

 

These are a few crucial elements that you need to know about a DUI bail bond. Now that you know these factors, you can opt-in for the same seamlessly and with caution.

30Nov

7 Ways to Make Your Content Marketing Strategy Work for Your Small Business

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Consistent traffic along with leads generation are the most important responsibilities of content marketing strategies. Powerful content attracts visitors to a specific site or page. And, if your site lacks one, then you might not experience success in lead generation, no matter what kinds of efforts you are pursuing marketing. However, content marketing strategies seem difficult for veteran marketers who have been in this designation for decades.

Expecting a major change in your traffic goals, within a short period, might upset you when you can’t encounter such impractical halts. So, begin with slow but steady strategies for your content marketing agendas. Use the following content marketing tips to flourish your small business and make its online presence be felt throughout the World Wide Web.

1.  Prep up with your Content Marketing Missions

Don’t know where to start? If you just proceed by guessing your audiences and their interests, then you are firing a bullet in the dark. Be more practical and create a dedicated statement concluding the content requirements and to whom the contents would address. Never board down from the right track and set the following amenities, beforehand: the audiences, the targeted content for them and the potential benefits for the audiences from the contents.

For instance, when you consider the About Us section of your business site, you would address the benefiting audiences there. Additionally, you have to provide beneficial information based on their interest. Direct approach with relevant information and your business’s specialization would reap you profits- such as increment in sales through lead generation, SEO traffic success, boosted revenue to sites and drop in marketing expenses.
 

2.  Write to your Audience

Have you identified the cluster of the audience for your small business and its services? You should possess a very clear idea about who you are targeting with your marketing skills. Before you think of a word to write it down, judge your thoughts with respect to the views of your audience.

To know about your audience, you have to gather the demographic data. Social media analytics, email subscription and Google Analytics would help you to get your audiences’ gender, age, income and education. Apart from such demographic data sets, customer feedback based on their experience, their interests and expectations, solutions to specific issues would help you get the right information. From the processed data, you can sieve out the priorities of your audiences and create buyer personas.

Buyer personas contribute an important role in overcoming customers’ challenges and detecting their purchasing intention. In addition to this, it will help you to hold your pen or write in a doc file targeting those particular audiences. Don’t make an extra effort for contents that don’t make sense for your audiences over the internet or social media platforms.

3.  Extract only Qualified Contents for your Small Business

You might rush to post several contents every day, but it can ruin the quality factor of your contents. More contents on your business never imply that they can position your business site to a better Google ranking. On the other hand, handling contents on your own might lead to an unnecessary burden.

That’s why you should consider deploying an expert content creation and editorial team at your enterprise. Hence, you can always prefer quality to everything. Every day, your audience would get a chance to discover something new and freshly brewed contents from your specialized content team. However, countless businesses think that repetitive posts on the same topic can boost the lead generation.

But, audiences would merely pay attention to your contents, if they have already gone through somewhere else, before. So, try to discover more new but relevant content topics that might attract your audiences more. And, you can stand out from the crowd by using quality content marketing master-plans.

4.  Optimize the Contents according to SEO Norms

For your small business, you might be interested in posting blogs to quench up the thirst of your audiences. So, you have started your daily blogging journey. But, to the utmost surprise, the lead generation might not seem satisfactory at all. Maybe, the content is marvellous but what you lack is powerful Search Engine Optimization techniques.

According to global statistics, almost one-third of all small businesses care for SEO services. SEO makes your content more relevant to audiences’ searches. So, SEO efforts would help to rank your posts higher and audiences can reach them without any anticipation. Moreover, your customers and audiences can discover similar related blog posts on your business site.

5.  Keep Experimenting with Diverse Formats

To be very honest, one size doesn’t fit all. If your audience requirements vary from time to time, then you should not limit your business content with only site articles and blog posts. It’s not mandatory that what has benefited your competitors, the same would benefit you too, especially when we are talking about content marketing. A definite class of audiences feel video contents are more interesting than just a heap of sentences and paragraphs. But, ensure that the visual content should not exceed permissible duration; or else, it would seem boring. To achieve this balance, consider using a free video editor to trim unnecessary footage, tighten pacing, and add engaging elements like music and captions.

Instead of only videos or similar infographic contents, you can avail PDFs in downloading format for your audiences. Moreover, changes in formats are also acceptable for blog post writing. Insertion of relevant graphics, optimized paragraphs, the information in bullets, uniform heading distribution can lead to a successful content marketing journey for your small business.

6.  Content Optimization is the Key

To add a different and profitable knowledge base to your audiences’ interest is not the one and only task of the content. Your valuable content creation would enforce the audience over your business sites. And, to improve the content, placing keywords wherever applicable would do the job. Thus, your content can bring your business under the spotlight and the visitors can discover your business, easily.

However, inserting definite and trending keywords into your content would be quite easy, if you are currently creating textual contents. But, in the case of infographics, you would insert the keywords strategically. Place keywords in the headers and the introduction. Keep in mind that the introduction should be crispy. Additionally, don’t forget to add meta description and minimize the file names to avoid complications.

7.  Prioritize Social Media Platforms

It happens rarely when interested audiences go through your text or video contents before making a purchase. Mostly, the audiences keep following the brands of their interest on social media platforms. That’s why you shouldn’t neglect the power of social media for any kind of business marketing policy. And, content marketing is not an outsider.

Emphasize regular content posting on different social media handles of your business. Add stories, status and reels on Facebook, Instagram, Twitter and similar platforms. If you are short on contents, then how about a how-to guideline or information about products and their manufacturing would attract more visitors. And, that would definitely reflect in the sales.

Never Give up…

Tonnes of data might scare you while determining your focus on content marketing. But, data from customers and audiences can detect behavioral tendencies before making a purchase. And, you can create more promising content for your business. Measure your content according to received data and improve your content quality every day. Take help from market analysts or expert analytic software from Google and leading brands.

19Nov

A Guide Compalate For Employee Offboarding

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The onboarding process is more pleasant than the offboarding of an employee. First of all, it can be difficult emotionally if the employee has been working for the company for years, and you have to let the person go because of reasons that are not under your control, like a worldwide pandemic.

Secondly, the offboarding process often has more steps than the onboarding. Also, during pandemic times, many businesses are working remotely. It is more challenging to handle the entire process like this, especially if you are used to doing it in person.

To successfully let go of an employee, you need to make sure that the security and legal risks are taken care of. Today, we’ll share a step-by-step guide for remote employee offboarding to help you with the whole process.

 

Step #1: Use Workflow Automation to Manage Last Days of Work

As nobody is quite sure for how long we are going to be dealing with having to work remotely, it’s only wise to prepare for the future and have consistent processes for remote offboarding.

One of the ways to organize consistent offboarding every time you need to deal with it is to plan automated workflows on a group communication tool like Slack. This way, you will not have to organize an entire plan for the last days of work each time someone leaves the company.

 

Step #2: Deal With the Resignation

After an employee sends you the official resignation letter, it is time to start the offboarding process. Aim to avoid pointless discussions on social media and rumors between other employees that only wastes everybody’s time. It is best to announce the resignation of an employee right after you received a resignation letter.

You will have to tell your team about the resignation anyway, and delaying it may only harm the team’s morale and efficiency. Also, you will have to inform your HR, and IT teams to start making certain changes regarding the matter, like preparing documentation and changing passwords. As everyone is busy with their work, the sooner you inform them, the better, so that everyone can plan their work schedule.

 

Step #3: Handle Final Documentation

For a smooth process of someone resigning, it is important to prepare the former employee’s final documentation to sign. It is smart to have documentation ready in advance by creating templates because starting them from scratch may require more time than one might think.

For example, tax and benefits documentation could take a while. Also, you need to understand that the former employee may want to review some of those documents, especially the ones concerning the final payment.

 

Step #4: Re-Assign Work Tasks

While the offboarding process of the former employee is being handled, make sure that the tasks and responsibilities of this employee are carefully re-assigned and handed over to other team members. This way, you will ensure that the workflow process is undisturbed, and the company still functions effectively.

 

Step #5: Have an Exit Talk

The exit talk is not the most favorite part of the human resources teams. It depends on why an employee is leaving the company and how both sides, you and employees, are handling the goodbye.

To ensure that the exit of your former employee is unharmful for your business, avoid being impolite because it will only cause negative feedback about your company. Also, on the exit interview, make sure you ask the leaving person about any issues that need improving on your side. Genuine feedback will help with business growth.

 

Step #6: Plan a Pleasant Goodbye

When the time to leave finally comes, make the day pleasant for your former employee, especially if they have been working for the company for many years. If possible, plan a farewell, big or small.

If your team is working remotely and a gathering is impossible, take time to write a pleasant goodbye for the person or plan the last video conference call with the team where everybody shares their memories and has a good time.

 

Step #7: Gather Organization Assets

After the final goodbyes, make sure you gather the company assets like a computer, phone, calculator, and similar items that have been given to the employee. It is best to make a list of the assets you give to your new employees if they are pretty much the same or prepare the list when the employee starts working.

Keep in mind that not every employee may be willing to cooperate and return or reimburse items they got from work. Yes, each company has its own policy on this, but make sure that you cover this offboarding aspect as well. Otherwise, you may end up fighting in court, which is not a fun experience.

28Jul

Why Hiring an SEO Expert Is Better Than Working with an In-House Team

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Search engine optimization is crucial when you want your website to rank well in search engine results. Getting on top of the search engine results pages on all major search engines – Google, Bing, and Yahoo – is important because studies show that 53% of clicks from users looking for information online go to the first results on the list. Needless to say, appearing on the first page has always been hard, more so because search engine algorithms keep on changing. Bad SEO can easily harm your business as well as your online profile. It is paramount that you optimize your website correctly also you need to check to find website structure info. This is why you need to retain a team to help with the work.
Handling SEO on your own can be time-consuming and even expensive. What is more is that you do not have the resources needed to keep up with the trends. This is why hiring an expert to help with your SEO needs is the best way to go. A good service provider will provide you with the following benefits:

    • Time saving
    • Knowledge and expertise
    • Keeping up with the trends
    • Avoiding expensive mistakes
    • Thorough analysis of the results
    • Provide comprehensive ranking results
    • Improve ROI

These are not the only benefits you stand to gain. There is a lot more. The big question however, is whether to hire an in-house team or to rely on SEO firms. This article will help you understand why working with an SEO firm makes more sense.

IF YOU WANT TO HIRE AN SEO MANAGER HERE’S THE JOB DESCRIPTION

Instant team with real knowledge

Hiring an in-house team means that you will have to train them on how things are done. You also have to pay for continuous training. This is not the case when you hire an SEO expert from a large firm. When you signup with an SEO firm, you will have access to a team that has the manpower on hand. This will help you save a lot of time as you will no longer have to weed through resumes, go through interviews and the hassles of hiring an expert.
And if you don’t understand SEO, how can you be certain that you are hiring someone with the skills you need? Reputable SEO companies have dozens of members who are knowledgeable in matters SEO. Once you hire them, work will start right away. No training will be needed.

Proven expertise, experience and education

The best thing about working with an SEO company is that you will get the ball rolling without a shred of doubt. So long as the company has been around for a couple of years, you will be able to validate their experience and expertise by listening to what their recent clients are saying about them. A reputable company will have a track record which will include a decent sized team and case studies.
To keep up with the trends, most reputable SEO firms invest thousands of dollars with the objective of keeping their team’s knowledge up to date. Time is allotted to research, testing as well as attending SEO conferences.

Collaborative efforts and connections

When working with an in-house team, only a handful of the employees in the marketing department will see the proposed strategies. This is not the case with an SEO firm. Once the company receives your project, it will be seen by many professionals. The proposed campaign is evaluated by managers, directors and even the VPs of the SEO companies. This leads to a more refined strategy that accelerates results.
One simple fact you need to remember at all times is that when there are not many experienced eyes on a project, bad decisions are often made due to lack of experience and knowledge. This is an issue that can be avoided by working with SEO firms.

Performance Driven

The best thing about working with an SEO company is that you will be guaranteed of the best possible results. These companies do everything possible to keep you as their client. Their business is dependent on your success and this is why they work so hard.
These are the key reasons why many companies hire SEO firms. Although having an in-house team will give you more control, it will limit you in more ways than you would want. An SEO firm enables you to run your campaigns on autopilot.
Author Bio: Maria Jones is an SEO professional and content developer based in Detroit. she has helped a lot of companies get their websites off to a good start and blogs about good writing practices and services like Tayloright agency.

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