How To Motivate Your Audience For Better Results
If you want to build a startup into a fledgling business, you need to motivate your audience. Simply offering a stellar product or service and building a positive brand image might be enough to attract customers, but it’s not enough to keep them coming back for more.
When you motivate your audience, you give them a reason to return to your business again and again. In this article, I’ll explain why it’s so important to motivate your audience and how you can achieve just that.
Why is it important to motivate your audience?
There are myriad reasons that motivate your customers to purchase with you, but first and foremost amongst them are:
- They are missing something: your customers buy with you because they don’t have what it is you are offering. For example, they have difficulty managing their money and need an app to help them do so. Alternatively, they already have a product similar, but it doesn’t help them achieve their desired goal.
- You are offering something special: while your audience might not necessarily be lacking something, what you are offering is too good to turn down. Your customers perceive your product as something that can greatly improve their quality of life.
These two reasons are what motivates your audience into becoming loyal, paying customers with your business — but they aren’t enough on their own.
With so much competition around today, it’s crucial that you go above and beyond in order to motivate your prospective customers to shop with you.
The key to this is building a relationship. This requires careful decisions, taking advantage of opportunities to woo your customers and convince them to choose your business over all the rest. In short, it is up to you to motivate your audience to stay with your brand.
How to motivate your audience
I mentioned before the potential opportunities open to you that you can take advantage of to convince your audience to become your customers. Here I’ll break down a few key examples of these opportunities and look at how these can be used to achieve just that.
Build motivation into your web design
You know already that people are driven by their emotions. They are what compel people to act and make a purchase, even superseding rational, analytical thought at times.
Your website plays an important role in manipulating those emotions and encouraging your audience to act in a desired way. Consider your website’s design and think about how it taps into your audience’s emotions. An SEO expert is worth looking into, as they can provide user-friendly design that is optimized for search engines.
Color plays an important role here. The psychology of color is a real thing, and certain shades and hues can encourage your audience to stay onsite and shopping with your business. Yellow, for instance, evokes feelings of warmth and clarity, while deep red conjures emotions of bold energy.
In the same vein, you can motivate your audience to stay on your website by making it intuitive and user-friendly. Good UX puts visitors to your website at ease, encouraging them to stick around as a result.
Embrace human approaches to your customer communications
It’s easy to forget that your audience is human, especially if you work in an industry that doesn’t have face-to-face contact with customers. But appealing to your customers as human beings, rather than sales figures, motivates your audience to connect further by virtue of this genuine approach.
Take your chatbots, for instance. These are an important touchpoint between your business and your customers, so make them count.
Eschew robotic copy in your scripts and use informal vocabulary (but not excessively so) instead. Use human language that your customers would use. This mimics human conversations while subsconsciously putting your customers at ease.
You can build upon this further by adding handwritten notes into your packaging when they are delivered to customers. This adds a human element that your audience appreciates, strengthening their affection for your business.
Use offline events to spark human interaction
Pop-up retail is a powerful tool in the startup’s toolkit. Simple to set up, they let you push your wares and meet customers in an affordable way.
This experiential marketing event gives you an opportunity to have face-to-face conversations with your customers, adding a human element to your relationship that delivers great results online too.
Pop-up shops are also a ripe opportunity for audience insights too. Most good POS systems also let you collect information about your customers. By gathering data about your shoppers, you can discover what makes them tick, therefore helping you motivate them further on a personal level.
It’s enough to simply draw customers in — you need to keep them returning to your business time and again. Motivate your audience and give them a reason to return to your business, and your startup will grow and grow well into 2020.